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Lean Medical Device Startup: Finding Early Adopters
Image by quinn.anya via Flickr To test your business plan at its earliest stages, you have to find early adopters. Early adopters are the potential customers who have the problem you intend to...
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Lean Medical Device Startup: Test Your Problem Hypothesis
Image by State Library and Archives of Florida via Flickr Having trouble getting your medical device startup funded? Most likely, you have picked the wrong problem to solve. Think about it this...
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Medical Device Marketing – Segmentation With Procedure Data
Ask most medical device marketers about market segmentation, and you’ll get an earful about physician specialty (and subspecialty), hospital/facility size or type (academic, ASC, for profit, large...
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